Essentials of Online Reputation Management featuring Neal Linkon from Northwestern Mutual
Wednesday, April 20, 5:15 - 7 p.m. 

There’s a conversation going on about your company or clients. Do you know what is being said? Are you participating in the conversation? Today’s viral world means those conversations are open to far more people, and they grow far more quickly, than ever before. You can’t afford to ignore them.  Neal Linkon, who manages interactive marketing for Northwestern Mutual, will discuss how companies can manage their online reputation, explain how and when to join the conversation, and share case studies that show when online reputation management has been done well – and not so well.

About Neal Linkon
Neal Linkon is the Manager of Interactive Marketing for Northwestern Mutual, focusing on search engine optimization and marketing, and the use of social media. Prior to joining Northwestern Mutual, he was Senior Vice President of Greystone.Net, a consulting firm specializing in Web and social media strategies for hospitals and health systems. He has held management positions for companies like Motorola, Lockheed Martin, Johnson Controls and International Paper, focusing on interactive marketing since 1995.  He spent two years at an interactive agency doing online marketing for companies like Pfizer, Kellogg’s and the NFL. Prior to joining Greystone.Net, he was responsible for Aurora Health Care’s web sites. Sites he has managed have won numerous honors from various organizations including “best overall web site,” “best interactive site,” “best site design” and “best eBusiness site.”